About Us

Aaron E. Carroll wrote in the July 22, 2019 New York Times, “In 2016, a number of researchers argued in an essay those in the sciences needed to realize that the public may not process information in the same way they do. Scientists need to be formally trained in communication skills, they said, and they also need to realize that the knowledge deficit model makes for easy policy, but not necessarily good results.

It seems important to engage the public more, and earn their trust through continued, more personal interaction, using many different platforms and technologies. Dropping knowledge from on high — which is still the modus operandi for most scientists — doesn’t work.”

At Genki World, we posit that scientists do not necessarily need to be formally trained in communication skills, they just need to know others who are. Like Genki World.

Genki World brings research-based health concepts to life through beautiful photography, fun pop-up graphics and poetic messages, designed into Genki greeting cards that are keepers and healthy reminders. The cards are fulfilling the following goals:

• Inspire people to live healthier lives now, so they can age well tomorrow;
• Make health science accessible and actionable for everyone;
• Educate consumers about evidence-based information versus anecdotes and misinformation.

Genki World takes both a short and long view. By inspiring people to live healthier lives now, they will age well, tomorrow. Maintaining the highest quality of life, including physical, mental, emotional and financial health, is impacted by how people live in their younger years. The Genki cards were developed by a gerontologist, and crafted by world-class designers to create healthy messages that resonate and inspire action. Sending a Genki card is like planting a seed today and reaping the benefits in the future. A portion of the proceeds goes to healthy living initiatives.